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Your company already has a recycling program, has invested in training around minimizing waste of all kinds, and routinely seeks to purchase materials and services ethically. But is that really enough? Could you be pushing the boundaries a little bit more to do your part in creating a future where we aren’t worried about sustainability?

The answer is a tough one because most of us want to do all we can to ensure future generations are left with a planet that is healthy. But there may be ways you can do even more using technologies you previously wouldn’t have considered. 

How VR and AR Can Be Used to Further Corporate Sustainability Initiatives

Virtual reality (VR) and augmented reality (AR) likely weren’t what you guessed when you thought of technology to improve corporate sustainability initiatives. But these two related technologies are some of the best for helping corporations to reduce their environmental footprint and increase their long term sustainability. 

Sustainability encompasses more than the environment though. There are four pillars to sustainability:

  1. Human
  2. Social
  3. Environmental
  4. Economic

When evaluating the different corporate sustainability initiatives that your organization could invest in, be sure to look at all four pillars. Human sustainability relates to how business activities impact communities around the world, and ensuring that all humans involved in the services and products provided are supported, especially in terms of health and wellbeing.

Social and economic sustainability are closely tied. Both are in support of equality and the rights of all people, as well as the environment. Economic sustainability looks to improve and maintain the standard of living, and to utilize assets as efficiently as possible. And lastly, environmental sustainability, which most are familiar with, is ensuring that businesses are doing everything they can to ensure their impact on the planet itself is not doing any harm to the ecosystems or environment. 

Here are three different examples of how VR and AR could be used to further your sustainability commitments.

1. VR Can Bring the Overseas Suppliers to You

Living through the COVID era of remote work, it’s now easier to see how people could be employed, from their homes, without needing to travel. Extend that even further to how business meetings are conducted, and there would also be limited requirements for in-person meetings when it comes to new suppliers, new partnerships and forming teams of external contractors.

VR can be used to take the current Zoom-intensive remote workforce to the next level. By immersing people into a different environment, they are able to “meet” with new business contacts in a way that is very close to in-person meetings. All the while, there’s been no air travel, no car rentals, and tons of time saved. All of these efficiencies are benefits to sustainability. Jeff Ross, VP of Engineering at MasterpieceVR describes the technology and its benefits eloquently:

“VR is a technology that allows people to work in a completely immersive environment either individually or collaboratively. As such, it is much more suitable for remote working than existing tech like teleconferencing and WebEx. People can share their work and collaborate effectively in a workspace unconstrained by the need for physical spaces.” 

–Jeff Ross – Vice President of Engineering at MasterpieceVR

In addition to the environmental benefits of VR in the workplace, the social and human sustainability pillars are also deeply impacted. No longer do cities need to accommodate skyscrapers and transportation options that are not helping the environment. Cities can actually become more human-centric. 

“Cities could focus infrastructure development on social living rather than on office space. We could build a global workforce without a single building. You could work wherever you have internet connectivity.”

–Jeff Ross – Vice President of Engineering at MasterpieceVR

2. Realistic Portrayals of Climate Change via VR

VR is already being used to raise awareness of the environmental impacts of both positive and negative actions. The technology allows users to be immersed in another world, where they can visualize firsthand the impacts of our environmental sustainability initiatives, and what will happen if we don’t commit to preserving our planet and doing business more sustainably.

If your enterprise is committed to planting trees to offset its environmental footprint, or is donating to charities that will help clean up oceans and do good in global communities, you could be using VR to drive home how important these steps are today. To show employees, leadership and shareholders the results of your corporate sustainability initiatives, VR can show how the world will change. Nihanth Cherukuru explains:

“The inherent immersiveness of VR combined with the realism of AR can help us connect with people at a visceral level, thereby highlighting the importance of sustainable living.”

–Nihanth Cherukuru – Project Scientist at the National Center for Atmospheric Research (NCAR)

As an example, a few large enterprises and organizations teamed up to show how the Rimbang Baling wildlife reserve in Indonesia would be impacted by tree planting initiatives. VR let people see rainforest conservation in action. The project was completed in 2017 by the WWF, Google, Lenovo and the ArtScience Museum.

Corporate Sustainability Initiatives

3. AR Will Help Train Employees More Sustainably

AR can be used in large training exercises, where employees can experience a near-real world scenario. Getting new hires as close as possible to the real thing, without needing to immerse them right away into the job will help to prevent costly mistakes in businesses (aiming to reduce unnecessary expenditures and thus improve economic sustainability). 

Big businesses are already using AR to train their employees in controlled environments. For instance, WalMart and Chipotle are both using AR to train their employees right now. AR allows employees to train for their jobs without materials, consumables and office space needing to be purchased. Environmental sustainability is also met by limiting the production and consumption of resources.

VR and AR Will Be a Part of the Corporate Future

There are many articles about how VR and AR can be used to further business’s bottom line and to stay ahead of the competition. But the heart of the matter is that technology should also be doing good in our society, both for our efficiencies in resource/capital management at work and in our efforts to leave the planet better than we found it for future generations.

The key to making a sustainable profit is to properly position businesses for the future. In addition, digital marketing agencies need to stay on the cusp of new trends in order to differentiate themselves in a super-competitive market. Here’s a closer look at some 2021 digital marketing trends that need to be on offer in your agency in order to stand head and shoulders above the rest of the pack.

2021 Digital Marketing Trends to Keep an Eye on

  1. Mobile Users 

There is a stable growth of purchases made from a mobile device. In the last seven years, mobile traffic is up 222%! Websites need to be optimized for mobile search and improved loading time. Readability for blogs and video needs to be a priority when the user is tuning in from their smartphone. Apps to better access information or services from a company are also important. It takes effort for a consumer to get out their laptop or sit down at a desktop, but their mobile phone is always with them, making it frictionless.

  1. Messengers 

Messenger apps have become a preferred form of communication by the majority of customers. Messages sent through this platform have a higher click-through rate than those using other forms of communication. The integration of messengers into businesses provides huge opportunities to brands, such as data collection, calls-to-action, and answering FAQs.

Photo by mali maeder from Pexels
  1. Augmented Reality 

Augmented reality (or AR) is being used to enhance the customer experience. Through AR, customers can try out different products and services wherever they are. AR is similar to virtual reality (VR) but is much more affordable for average businesses to implement. In 2021 it is predicted that more than 70% of companies will use some form of immersive technology.

  1. Voice Search Optimization 

The popularity of using voice to search is growing. In 2020, 55% of search queries were conducted by voice. Optimizing the strategies you offer customers to include voice search engine optimization (SEO) will ensure they expand their reach. Communicating to clients the importance of building a brand is going to become paramount. Because instead of a customer asking Alexa for “toothpaste,” you want them to ask for “Colgate.” Voice commands are now coming not only through smart speakers but also through vehicles and other home devices, so make sure this is part of your package offerings in 2021 to keep your clients ahead of the eight ball. 

Photo by Vlada Karpovich from Pexels
  1. Live Broadcasts 

Live broadcasts are vastly more popular than recorded video on any social media platform. Users love to feel like they can interact with a brand or influencer, and tuning in live makes it a more realistic experience. Live videos can be an excellent marketing and branding tool, because they are also promoted by platforms, increasing your clients’ reach without any input from you. Big brands should jump on the live video trend and its free added reach in order to show the value of what they do, demo products, show testimonials, how-tos, etc. It even extends the time-on-page metric that Google uses to rank results, meaning it’s also good for SEO and one of our top 2021 digital marketing trends.

  1. Conversational AI 

Conversational AI can do amazing things for your digital marketing. For example, it can gather insights on purchasing patterns, analyze the interactions with customers, and identify key areas for improvement in branding, customer service or communication. Conversational AI-powered chatbots can be an integral part of a marketing campaign through targeted messages, coupons, and other offers that are strategically tracked.

2021 digital marketing trends
Photo by Serpstat from Pexels

Conversational AI can also help brands understand their customers, and provide the one-on-one personalized touch of conversing via language. 

If you are interested in finding out how conversational AI can up your digital marketing game, reach out to a chatbot consultant now to discuss partnership options.

Nothing is more exciting to tech lovers than the idea of brand new technology and emerging trends. With 2021 on the horizon, tech will play an important role in helping businesses tackle the challenges of the year ahead. Read on to learn about the top tech trends for 2021.

Try These Top 5 Tech Trends For 2021

  1. Augmented Reality (AR) 

AR remote applications will continue to grow in 2021. In fact, AR content and software are expected to grow at over a 100% consumer growth rate between 2021 and 2025, reaching US$20 billion in total revenue in 2025. Here are some ways that AR will continue to boom in 2021:

  • Complex manufacturing: The manufacturing sector has seen major growth because of AR. Engineers and operators can use AR glasses on the plant floor to help diagnose problems and manage configurations. With intricate design plans available in a heartbeat, manufacturing is faced with less downtime for difficult repairs. Increased productivity = more revenue!
  • Education: Educators and students have been faced with very difficult situations recently. Even the most seasoned teaching veteran has had to rethink the way they teach. Using AR in schools replaces the need for materials like textbooks. AR can also transform the remote learning experience by increasing accessibility and student engagement.
  • Remote expert assistance: AR allows experts to connect with multiple people all over the world. The quality of service is improved because technicians have instant access to any expert they need
Tech Trends For 2021
Photo by Andrea Piacquadio from Pexels
  1. Virtual Reality (VR) 

Virtual reality is a 3-D, computer-generated environment that can be explored and interacted with by a person. By 2021 it’s predicted that there will be 57.1 million VR users in the US. Making it one of the hottest tech trends for 2021. 

Enterprises are poised to create digital 3-D experiences for customers and, in doing so will have first-mover advantage. Here are some unique ways that VR could change the face of some businesses:

  • Education: By introducing VR into the classroom (as well as the remote classroom), students are more engaged and learning becomes fun. From virtual field trips to working in high-tech labs, VR can improve the exposure that students have to in-demand jobs, like those in STEM (i.e. Science, Technology, Engineering, Math). 
  • Healthcare: VR is transforming healthcare. From medical training to disease awareness, medical professionals are able to improve patient treatment.
  • Home entertainment: Home entertainment has come a long way from the days of the rabbit ears. VR can bring a home theatre experience right to the customer, no matter their environment. Oculus Rift headsets, for example, provide an immersive experience for gaming, simulation and movie watching. 
  • Retail: VR allows customers to try-on clothing or glasses. But businesses of all shapes and sizes can get creative and think about how to demo their product or service using this technology to show value upfront. From choosing paint colours to deciding if furniture will fit, VR can change the way customers make purchase decisions.
  1. Conversational AI 

Over the next five years, the conversational AI sector will grow from $4.8 billion to $13.9 billion. Chatbots that run on conversational AI present many different benefits, depending on your company’s specific use case. Here are two example sectors that are being transformed by conversational AI:

  • Healthcare: Chatbots in healthcare can help remove or minimize time spent on administrative tasks. These automated systems can help to improve disease prevention, decrease human error and give healthcare workers more time for the care they provide the most value delivering. 
  • Finance: Using chatbots in the financial sector allows customers to get answers quickly. For example, chatbots can help respond to common questions about services, investments, or how to apply for a lending product. On top of that, the chatbot itself is a listening channel to better understand customers.
  1. Data Storage in the Cloud 

2021 will continue to see an increasing surge of enterprises — even governments — moving workloads to the cloud. Businesses will be looking for increased data storage in the cloud, which will minimize both cost and physical space requirements in the long run. 

To highlight this tech industry’s growth, one particular cloud data warehouse firm, Snowflake, saw a nearly 112% gain by the end of its second trading day. The shift to the cloud also means rebuilding and optimizing stacks so that businesses can achieve a cloud-native implementation.

  1. Cyber Security 

Cyber security is an ever-increasing necessity. Security threats are at an all-time high, and breaches have increased by 11% since 2018 and 67% since 2014. Here are some example companies on the cusp of this technology that are working hard to protect businesses well into 2021:

  • Scanta protects machine learning algorithms from security attacks. The company also works to make a safer conversational experience for companies that employ virtual assistants. 
  • Terranova Security has become a global leader in cyber security awareness. They have over 10 million users and have over 1000 successful phishing and security awareness programs.
  • Packetlabs Ltd offers a variety of services including web and mobile application testing, social engineering, infrastructure penetration testing, and source-code reviews. This Canadian company has clients from a variety of industries. 
Tech Trends For 2021
Photo by ThisIsEngineering from Pexels

Incorporate Tech Trends For 2021 Into Your Business

Keeping ahead of the game in technology is essential for any business. It sets you apart from the competition and it often results in efficiencies over time. Each one of these five tech trends for 2021 will pay dividends to your business, but one of the lowest-risk options is the implementation of conversational AI chatbots. Wondering how to capitalize on conversational AI without the worry of budget overruns or tech that puts your team on-edge from a security standpoint? Reach out to a Chatbot Consultant today to discuss your company’s exact use case.