The key to making a sustainable profit is to properly position businesses for the future. In addition, digital marketing agencies need to stay on the cusp of new trends in order to differentiate themselves in a super-competitive market. Here’s a closer look at some 2021 digital marketing trends that need to be on offer in your agency in order to stand head and shoulders above the rest of the pack.
2021 Digital Marketing Trends to Keep an Eye on
- Mobile Users
There is a stable growth of purchases made from a mobile device. In the last seven years, mobile traffic is up 222%! Websites need to be optimized for mobile search and improved loading time. Readability for blogs and video needs to be a priority when the user is tuning in from their smartphone. Apps to better access information or services from a company are also important. It takes effort for a consumer to get out their laptop or sit down at a desktop, but their mobile phone is always with them, making it frictionless.
Messenger apps have become a preferred form of communication by the majority of customers. Messages sent through this platform have a higher click-through rate than those using other forms of communication. The integration of messengers into businesses provides huge opportunities to brands, such as data collection, calls-to-action, and answering FAQs.
- Augmented Reality
Augmented reality (or AR) is being used to enhance the customer experience. Through AR, customers can try out different products and services wherever they are. AR is similar to virtual reality (VR) but is much more affordable for average businesses to implement. In 2021 it is predicted that more than 70% of companies will use some form of immersive technology.
- Voice Search Optimization
The popularity of using voice to search is growing. In 2020, 55% of search queries were conducted by voice. Optimizing the strategies you offer customers to include voice search engine optimization (SEO) will ensure they expand their reach. Communicating to clients the importance of building a brand is going to become paramount. Because instead of a customer asking Alexa for “toothpaste,” you want them to ask for “Colgate.” Voice commands are now coming not only through smart speakers but also through vehicles and other home devices, so make sure this is part of your package offerings in 2021 to keep your clients ahead of the eight ball.
- Live Broadcasts
Live broadcasts are vastly more popular than recorded video on any social media platform. Users love to feel like they can interact with a brand or influencer, and tuning in live makes it a more realistic experience. Live videos can be an excellent marketing and branding tool, because they are also promoted by platforms, increasing your clients’ reach without any input from you. Big brands should jump on the live video trend and its free added reach in order to show the value of what they do, demo products, show testimonials, how-tos, etc. It even extends the time-on-page metric that Google uses to rank results, meaning it’s also good for SEO and one of our top 2021 digital marketing trends.
- Conversational AI
Conversational AI can do amazing things for your digital marketing. For example, it can gather insights on purchasing patterns, analyze the interactions with customers, and identify key areas for improvement in branding, customer service or communication. Conversational AI-powered chatbots can be an integral part of a marketing campaign through targeted messages, coupons, and other offers that are strategically tracked.
Conversational AI can also help brands understand their customers, and provide the one-on-one personalized touch of conversing via language.
If you are interested in finding out how conversational AI can up your digital marketing game, reach out to a chatbot consultant now to discuss partnership options.